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FOR IMMEDIATE RELEASE Jem Lee Begins Advertising CampaignDarien, CT (April 8, 2004) – Jem Lee, one of this town’s oldest businesses, Launched a advertising campaign designed to promote its newest product – custom tailored shirts. Using ads designed by the Great Falls Group of Darien, CT, Jem Lee began advertising in The Darien Times, New Canaan Advertiser and The Greenwich Post. Later in the month, Jem Lee will begin a direct mail campaign. The ads feature an introduction to the new shirt business and an invitation to visit a specially designed landing page on the company’s web site: http://www.jemlee.com The landing pages were designed by the Great Falls Group and offer the reader a special price of $76.00 for one of their custom tailored shirts. Jem Lee has been offering customers custom tailored shirts since January, 2004. Jem Lee Cleaners, a Chinese Hand Laundry traces its roots back to at least 1894. Gloria and John Cheung operate Jem Lee Cleaners. Located at 10 West Avenue, across from Darien’s MetroNorth Railroad Station (NYC Bound), Jem Lee Cleaners is recognized by legion of loyal customers for its flat folded shirts rendered exquisite by a proprietary starching of only the collar, cuffs and front button placket. The site, which was built by Darien-based web developer, Great Falls Group, is the first phase of a planned e-commerce site. It contains a history of men’s shirts, fabric samples and a list of features available buyers of their custom tailored shirts. Change comes slowly to the shirt industry. Up until one morning in 1872, shirts and collars were one piece. On this particular wash day Mrs. Orlando Montague of Troy, New York tired of laundering a week's worth of her husband's filthy shirts. She realized the collar seemed to attract the lion's share of the grime. Acting on impulse she snipped the offending collar from its moorings. After laundering it, she tied strips of string to it and to refasten it. The detachable collar was born. It wasn't until the late 1800s that color was introduced into shirts. Innovations continued during the twentieth century. In 1920, the semi-stiff collar was introduced by John Manning Van Heusen; eight years later, Cluett Peabody & Co. invented the Sanforizing process, which prevented the shirt from shrinking when it was laundered. In the 1950s, Brooks Brothers became the first store to offer a polyester-blend dress shirt. Since the 1950s, manufacturers' changes have been few. Styles, though, have changed radically. Paralleling the excesses of the 1970s, shirt collars grew while colors took on nightmarish hues. Today, the palette has sobered and the collar styles have returned to more traditional proportions. Work on the second phase of the project is expected to begin before the end of the year.
For More Information Contact:John Cheung Gloria Cheung Craig L. Howe |
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