What if no one Comes?
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How Consumers Use Web to Research Purchases:
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eMarketer |
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It makes no sense to create
a web site that interested users cannot find.
As the graphic shows, more
than 40 per cent of all consumers use search engines to find web sites to
research their purchases. If your site is not listed, you miss a selling
opportunity with a motivated buyer. It is as simple as that.
The Great Falls Group will
help you formulate a three-pronged strategy. First we will develop a
systematic search engine submission strategy. We periodically review your
content, key words and search engine strings to ensure they attract
motivated users you covet.
Second, several search
engines allow you to pay to list your site in the results of specific search
phrases or keywords. Many companies find this effective and efficient.
Finally, we will show you
cost-effective methods to improve your return-on-investment. We will test,
revise and optimize your content based on your users' interaction with your
site.
If your
web site was created to reach consumers and you do not have a systematic
search engine marketing strategy, you are losing valuable, value-building
traffic.
Key Benefits
Motivated users will find their way to your site.
Your site's
return-on-investment and conversion rates will increase. |
